It begins with a man living in the state of Ohio, he is 24 years old and is still fresh from graduating from the University of Akron with a bachelor's degree in accounting. On the weekdays he works as an accountant for some small company and he has the weekends off, his hobbies includes going out for early morning jogs, reading, and learning new cooking recipes. Currently he is living in an apartment by himself that was leased to him for two years and one kitchen, one bathroom, two bedrooms, and a small living room for him to relax at when he gets home from work. They drive a blue 2016 Chevrolet Cruze and he uses it sometimes during the week to get to work but on certain days the traffic tends to be bad he walks to work or takes the bus to avoid wasting gas money.
Things however aren't as bright as they seem because during his time in college he needed to take out loans to help pay for his tuition and classes. And to this day he is still trying to pay of the college loans, with at the same time paying for apartment bills, and car bills. Even though he is in a way a person who graduated from college lets say a year ago if he doesn't figure out a way to pay off the loans and bills he owes, he could be going towards not being able to pay his bills on time, become evicted from his apartment, could end up losing his job if he doesn't find someplace to live, lose his car, and becoming the definition of homeless.
What do I have in common with him? Well aside from us both being university students (he graduated though), we both have reading as a hobby, live in apartments, and another thing could be is that we both have something that we need to figure out in our lives.
Do I find this as coincidence? Not really because there are many people in the world who possibly have this in common with this man its not that uncommon.
I do like that you identified your customer base as potentially anyone. Though many have the misconception that homeless people are evil, drug addicts, alcoholics, or crazy, this is not always the case. People can become homeless that are educated, so it is important to keep in mind that your customer base can range across the spectrum of people.
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